Urban Stone / Amazon Granite Rebrand Portal
Built a full brand and commerce portal for Urban Stone's Amazon Granite product line — positioning a commoditised home-improvement product through premium UX, structured content, and automated dealer tooling.
The Problem
Urban Stone had premium-grade granite products being sold in a race-to-the-bottom Amazon context. They needed a brand home that established quality, educated buyers, and gave dealers a place to send traffic beyond the marketplace.
Our Approach
We designed and built a full brand portal — product catalogue with structured data, dealer resource hub, and AI-assisted FAQ surfaces that reduce inbound support volume.
Architecture Snapshot
- 01Next.js App Router with ISR for product pages
- 02Structured product schema (Schema.org Product + ItemList)
- 03AI-powered Q&A layer on product specifications
- 04Dealer portal with gated resource downloads
- 05CDN-optimised image delivery for high-res stone textures
Measured Impact
Next Iteration Roadmap
Expand AI layer to handle custom quote requests and integrate with dealer CRM.
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